All common and contradictory in society, state and economy on the way to modernization transformation is analyzed; concerning all mentioned above, the role of personal-human factor in its transformation is defined. The influence of globalization on county development in cooperation with world and national is revealed. The role of state in unity of society and personality, its capacity to organize and implement the process of recourses usage and knowledge accumulation in combination of moral and mind, what can’t be avoid without effective state and public control over processes of modernization is grounded. The public mood towards some constituents of social system of Ukraine is analyzed.

Key words:
Modernization transformation, national states, postmodern model, public conciseness, knowledge, mind, moral, human capital, social state, degree of state presence, state and public control.

The process of globalization provokes the continuous rise of cultural intel-ligence (CQ). Article is based on the findings of the CQS research conducted in Ukraine (2012–2013). The research was conducted in three phases. Phase I in-cluded the translation and adaptation of the scale to the audience with the use of two focus groups that consisted of 17 respondents. Phase II was about the test-ing of cultural intelligence scale for larger audiences in Ukraine using the trans-lated scale from Phase I for 300 students. Phase III – The implementation of the Cultural Intelligence Scale (CQS) to approximately 1800 individuals throughout the country. Instrument was translated into Ukrainian and Russian; validity testing was conducted during pilot phase, country-wide CQ of Ukrainians was meas-ured. The research findings made a considerable contribution to the understand-ing of cultural intelligence in non-American settings.

Key words:
Cross-cultural communication, cultural intelligence (CQ), cross-cultural in-teraction, Cultural Intelligence Scale (CQS), transferability.

The article determines and analyzes transcontinental integration as a new trend in the development of integration processes in the modern world economy. It examines the potential for its development in the context of European, North American and Asia-Pacific models of regional integration. The author suggests a new scientific and methodological approach to evaluating the potential of regional integration development based on its integral index which includes the influence of the external and internal factors of integration development. Its application in comprehensive comparative analysis of the integration development potential allows the researcher to define comprehensive and quantitative characteristics of regional integration processes occurring in the world economy within the framework of certain regional models.

Key words:
Global regionalization, regional integration, regionalization, transcontinental integration, regional integration associations, regional economic integration models.

The place of Ukraine in the system of world innovation processes is exam-ined. The cluster organization of production in the system of Ukraine’s transition to the new model of development and reforms in the frames of «Strategy-2020» is under our research. The general economic and regional conditions of forming of cluster systems are substantiated. The mechanism of forming of scientific parks as the the mechanism of development of innovation processes is covered.

Key words:
Innovation economy, innovation, cluster, local production system, scientific park.

The basic elements of mechanism of social responsibility of business are investigated in the article. The scientific approaches concerning determination of essence of the category «social responsibility of business» are generalized and offered its interpretation as author sees it. Basic stimuli that will assist the social orientation of entrepreneurial activity are defined. The main directions that will lead to more efficient mechanism of social responsibility of business are pro-posed.

Key words:
Social responsibility, entrepreneurship, mechanism, AIC, partnership.

The essence of the hospitality concept in innovative marketing of restau-rant companies is considered. The concept of hospitality stems from the relationships marketing concept and has its own field of application related to a friendly reception and quality service guests (customers), restaurants, hotels, cruise ships, casinos, resorts, boarding houses, motels, hostels etc. Two modern directions of hospitality develpoment, namely hospitality providing guests housing and conveniences (hotel industry) and hospitality providing entertainment and catering (restaurant industry) are characterized. The classification of European national cuisines and molecular cuisine, as the fashion trend in cooking that indicate the different dishes with unusual combinations of properties and components is done.

Key words:
Hospitality, European standards of food products, innovative marketing, marketing mix of restaurant services, molecular cuisine, restaurant industry.

The conception of targeting is opened in the article. The tasks which re-solve by targeting are characterized. The using of targeting as one of Internet advertising method is proposed.

Key words:
Targeting, advertisement, segmentation, marketing, target market.