The paper focuses on changes in the occupational and skills structure of the employment in Poland. It elaborates on the drivers of these changes - from technical change and educational upgrading to institutional reforms – putting much attention to the hypothesis oflabour market polarisation. The paper presentsthe future developments in labour demand,based on the employment forecast by occupational groups and skills till 2022. It comments on new challenges and possible tensions that may have place within some segments of the Polish labour market, resulting from the mismatch between skills demand and supply.

Key words:
Occupational structure, skills, labour market polarisation, forecasting.

The research of the determinants of economic growth in developing countries is focused to assessing the prospects for the development of this group and its convergence with developed countries. The purpose of research is to identify the determinants of the economic growth of developing countries for the further development of conclusions on their development and convergence with developed countries. The object of research is the economic development of developing countries. The concept of development was investigated in the context of two general approaches, it were estimated its critical remarks and it were established historical links between industrialization and economic growth. It is defined the relationship between the growth rates of the developing countries, their deviations in per capita income and the share in world GDP. It is defined the place of developing countries in world industrial production and export and it is established the influence of industrialization on international trade and investment. It is investigated the degree of attraction of human and physical capital in the production of natural resources and added value. It is analyzed the world level of real wages and It is determined the extent of its promotion in the achievement of high end results of labor. It is estimated the inflation rate and its impact on the profitability of investment projects and it is defined the competitiveness of countries. It is formulated the conclusions on the development of developing countries and the prospects of their convergence with developed countries.

Key words:
Added value, developed countries, developing countries, economic development, economic growth, foreign direct investment, GDP per capita.

The relationship between the new economy and civil society as a special institution that influences structural transformations of European civilization is explored since this model uses innovations, scientific and technological potential, which is an accelerated engine of social and economic development, and the need for stimulation is the main one. the priority of the policy of many developed countries. The aim is to develop a specific methodology for studying the interaction between the new economy and civil society in developed and developing countries, mainly related to information development. The object of research is human capital – the primary social value, its preservation and further development require the increase of investment in science from all social subjects The most important role of governments, should be the creation at all levels of the social structure of the most favorable conditions for financing in the production sphere and transfer of knowledge. A liberal model of civil society is developed, as a model of «minimal intervention». The analysis of the main factors of the development of a new economy in the structure of European civilization is carried out, and the conclusions are formulated.

Key words:
New economy, civil society, european civilization, digital economy, innovations, scientific potential, technological potential, human capital, inclusive development, social capital.

Is experience of financial imbalances driving intensity of macroprudential policy instruments use? Theoretically – yes, because they support to diminish conflict between price, exchange rate and financial stability. In the same time CEE countries demonstrate more complicated picture. Such countries experienced strong structural determined vulnerability to financial imbalances accumulation. The scale of correction of such imbalances also was tremendous. But empirical analysis doesn’t show that experience of imbalances is a driving force of more intensive use of macroprudential policy instruments. Results of regression analysis based on 18 CEE countries shows that such countries are likely to divide on two groups: those there macroprudential policy is complimenting active structural reforming, and those there such policy is looked like defense reaction on challenges related to general structural weakness.

Key words:
CEE countries, macro-prudential policy, financial imbalances, proactivity.

The prerequisites of public transport electrification and the need to reduce CO2 emissions in the transport sector are investigated. It has been established that electricity is a universal energy source that can help diversify primary energy sources for transport and increase energy security. Positive socio-economic effects from the use of electricity in the transport sector are identified. The competitive advantages of using electric transport in the system of public transportation are determined. Global experience of electrification of passenger transportation is analyzed. An important driving force for the creation and development of the market was government support, which was carried out by adopting relevant legislative norms and implementing various initiatives at both the national and regional levels. The development of the legislative framework for the support of environmentally friendly modes of transport in the world economy markets is divided into stages. The current state of public electric transport in Ukraine is explored. The system of reform measures for the public electric transport in Ukraine is determined.

Key words:
Electric transport, public transport, energy consumption, electricity, transport, passenger transportation system, infrastructure.

The stock indices are investigated as indicators of stock market activity. It is proved that the stock market is one of the most attractive instruments for investing. It is accepted that an open stock market in a country characterized by a stable, strong economy, encourages the attraction of foreign investors. It is noted that indicators of the Ukrainian stock market such as the capitalization and the PFTS stock index (First Stock Trading System), as a result of the inadequate exchange rate prices for the real state of the issuing companies and the economy of the state, can’t be as representative, especially when compared with foreign markets. It has been outlined that the development of the domestic stock market is restrained by the imperfection of legislative and regulatory regulation of the market participants, the lack of optimality of the market infrastructure, the lack of a fully functioning, fully functioning national depository system. The introduction of a new stock index describing the state of business activity of a separate sector of the market is proposed, which will serve as a benchmark for the formation and optimization of investment strategy of investors, will promote transparency of the Ukrainian securities market.

Key words:
Stock indices, stock market, securities, a trader.

The cryptocurrency is a phenomenon of a modern payment system, however it is still unclear whether it is a new kind of currency at all. Most often, there are claims that this is just a financial pyramid. However, such statements do not explain the nature of cryptocurrency. In fact, from technical point of view, the cryptocurrency is simply a data chain, in which the first link contains information about its origin ("mining"), and all subsequent ones – on the transition from one owner to another. This means that in the economic sense the cryptocurrency is the "bill of exchange", which is accompanied by a number of "transfer inscriptions" - "endorsements." Nevertheless, banknotes are simple banker’s bills of exchange too. Therefore, cryptocurrency could become a new global currency if several specific requirements were fulfilled.

Key words:
Bitcoin, cryptocurrency, de-stuffation, electronic money, global currency

The article deals with the approach to developing an advertising multimedia product for the promotion or sale of goods or services. Under the advertising product is an advertising video, an interactive commercial, 3-D advertising, virtual and augmented reality, an online store. Based on the analogy method, a diagram of the process of perceiving the advertising multimedia product by the user is presented. The use of the hybrid approach of customer development for updating the multimedia product and taking into account the virtual values of users is substantiated. Developed scenarios for the development of a multimedia product, depending on the results of achieving the planned goals. The sequence of multimedia product development is proposed based on the convergence of face-to-face and screen-to-screen approaches.

Key words:
multimedia product, perception, virtual values, face-to-face, screen-to-screen.