Approaches to economic reforms in Ukraine since independence are con-sidered. It is shown that they were half and created the conditions for oligarchic economy. Two trends which were of pro-Western or pro-Russian orientation had dominated in the reformist movement. The idea of systematic changes in the economy, which also must cover all political, legal, social and economic institu-tions, pre-reform of which should be a court reform is developing. Qualities that should be inherent by reformers are forming. Reforms should bring down oligar-chic system and provide change in the direction of the country of export orienta-tion from the Russian market to the Europe, Asia and America one. The idea ac-cording to which the center of reform initiatives should be a system of Education, which should encourage the inclusion of Ukraine in scientific leadership especially in the military-industrial complex, the achievement of which are able to create a chain reaction effect and spread to other industries is substantiated.

Key words:
Reforms of Ukraine, sectoral reforms, reform concepts, innovative economy.

This work reveals the essence of tourism as a component of the economy as a whole, and as a specific means of spiritual self-enrichment of the individual. Here is going to characterize tourism potential of Ukraine, allocate objects in-cluded in the UNESCO World Heritage List, as well as those that are attractive to tourists. Special attention is paid to the historical and cultural heritage and muse-ums. This article will substantiate causes of inefficient usage and possible solu-tions. Among the last ones stands out innovative cluster approach to the devel-opment of tourism. Nature tourism cluster and its components are covered quite extensively. Particular attention is paid to the role of this cluster in generating in-novative environment area. Intended ways to accelerate the development of tourism cluster on the ba-sis of innovation. It is emphasized that to achieve this it is important to ensure innovation, new technologies in each of the components of the tourism cluster.

Key words:
Innovation, innovative environment, tourism cluster, globalization, tourism market, management, marketing.

The problem of marketization of education and research NPOs in the con-text of Ukrainian financial paradigm has been elucidated in the article. It has been proved that the following areas of marketing activity are relevant for the domestic business education and research: increased market orientation of non-profit education and research, as market orientation is applicable for Ukrainian universities though it is not always carried out properly; development of markets (one of the directions of the educational markets both in Ukraine and Europe is lifelong learning and adult education, the latter, however, is not wide spread in Ukraine, the development of distance learning, attracting foreign students from less developed countries); organization of effective marketing in order to improve the quality of education and reduce the gap between the supply of educational services market and demand in the labor market. The analysis of definitions of «marketing of educational organizations» has revealed some similarities as well as own definition has been suggested. A number of peculiar features of the elements of the complex of marketing of educational organizations have been presented.

Key words:
Marketing, non-profit organization, education and research, educational service, distance learning, labor market.

This article studies the trend of investment resources formation for the modernization of Ukraine’s economy through budgeting, which is created in the corporate sector, in banking system, in pension funds, households, in the stock market, and is invested by foreign investors. The tendencies that indicate a nar-rowing of investment sources that can be raised in the corporate sector and in the stock market are identified. In the part of the private (collective) investment the potential for its significant increase and subsequent targeting through the in-stitutions of collective investment into modernization projects was shown. It was proposed to develop at the national level the effective mechanisms to stimulate the investment processes in the corporate sector, as well as to create an exten-sive institutional network for innovative projects selection as the facilities of public importance to be invested.

Key words:
State, society modernization, economic modernization, institutional chang-es, consolidation of financial resources, investment, innovation.

This article presents detailed calculations related to the analysis of effi-ciency renovation in Germany and Latvia. The calculated parameters made it possible to analyze the feasibility of a renovation, the results to which it resulted. Also in the article are used in modern building methods renovation.

Key words:
Investment, economic efficiency, renovation, modernization, income.