Kreikebaum's concept of strategic corporate planning
Journal of European Economy, Volume 5, Issue 3, September 2006, pp.228-245
|JEL: A10, M00
||Full text (PDF)|
There is not one strategic plan for all enterprises. A strategic plan is tailor- made for the specific conditions of a firm. What can be done is to offer a phase model for strategic planning and to refer to specific tools to execute different tasks in the respective steps of the planning process. The presented phase model considers the basic values and principles of the top management, the options and restrictions of the environment and derives realistic long-term firm’s objectives. This is followed by a strategic analysis of the firm’s strengths and weaknesses. This includes an investigation of internal structure, legal forms etc., but also of resources, potentials and competencies of the firm that are important to compete in the market. Based on the findings of the previous steps, a search for formation and an evaluation of strategies takes place. Finally, actions and specific targets have to be determined and a strategic control system has to be implemented.
Corporate planning, strategic analysis, strategic planning.