Features of strategic corporate planning
Journal of European Economy, Volume 5, Issue 2, June 2006, pp.179-192
|JEL: Y50||Full text (PDF)|
Corporate planning is the intellectual anticipation of future actions in a forecasted environment to achieve the objectives of the firm. Strategic corporate planning questions the general solutions of an enterprise with respect to marketing segments, procurement, management styles etc. Although strategies discussed in literature usually focus on a specific functional area the consequences for other functions have to be regarded in the strategic plan. Classifications considering only one criterions shed little light on how the goals can be reached. This kind of departure may serve as a starting point, however, has to be combined with additional levels of departure.
Corporate planning, strategic planning, marketing strategies.